Through our sponsorships, we strive to create value and added benefits for all involved parties. We see our commitment as a central part of both our social responsibility and our marketing communication. For us, it is crucial that our sponsorships are based on sound business principles, and we set high standards for the organizations we choose to support.
Currently, we support a variety of initiatives, organizations, and activities. Our ambition is to extend our support across multiple areas – from social and humanitarian efforts to culture, the environment, research, and education.